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Terms of Service

General Terms and Conditions of Use of Plantvoice

1. Who We Are and Purpose of Plantvoice

“Plantvoice” is a platform, operating as software as a service (the “Platform” or “Plantvoice”), owned and managed by Plantvoice SRL SB, with registered office in Bolzano (BZ), Via Alessandro Volta 13/A, ZIP 39100, c/o NOI SPA – A1/1.28D, tax code, VAT number and Bolzano Companies Register number 03225710213 (the “Company”). You can contact us at the certified email address plantvoice@legalmail.it or via email at info@plantvoice.farm.

The objective of Plantvoice is to provide an advanced precision farming platform that uses patented sensors to analyze in real time the composition and flow of sap in fruit trees. This unique technology allows you to “run blood tests” on plants, detecting stress and problems before they are visible. The platform includes data visualization dashboards, alerts and notifications, traffic-light style health monitoring systems, and sustainability management tools, aiming to improve crop yield, without committing to or guaranteeing any results.

These Terms and Conditions of Service (the “Terms of Use”) apply to all uses of Plantvoice, its mobile app (the “App”) and the website accessible at https://plantvoice.farm/ (the “Site”) by users (the “Users”).

These Terms of Use define the relationship between the Company and its Users and apply to every contract entered into between the parties for the provision of the Services offered (the “Contract”). The Contract is perfected upon registration via the App or the Site and applies to all service purchases made through the App or the Site.

Please read these Terms of Use carefully before using Plantvoice, the App or the Site.

By creating an account on Plantvoice, the App or the Site, each User confirms acceptance of these Terms of Use.

Upon account creation, the User agrees that the registration confirmation and these Terms of Use will be sent by email to the address provided during registration on the Platform.

The current version of the Terms of Use contains the only terms and conditions applicable to the relationship between the Company and the User. If any part of the Contract is unenforceable, this will not affect the validity, legality or effectiveness of the remaining Terms of Use.

To make purchases through the Platform, the App or the Site, the User must be at least 18 years old and have the capacity to act for themselves as well as on behalf of the company for which they request to use the Platform’s services, which the User declares they possess.

Any expenses for Internet connection to the Platform, App and Site, including telephone and data transmission charges, are the sole responsibility of the User, according to the rates applied by the operator selected by the User.

2. Definitions

Unless defined elsewhere in the Contract, the following terms and expressions have the meanings set out below:

2.1. “App” means the mobile application known as “Plantvoice” made available by the Company via web, Google Play Store and Apple App Store.

2.2. “Data” means all information that can be traced back to the User and the use of the Service, including Personal Data.

2.3. “Personal Data” means information that identifies or makes identifiable, directly or indirectly, a natural person and that may provide information about their characteristics, habits, lifestyle, personal relationships, health status, economic situation as defined in Art. 4 of Regulation (EU) 2016/679.

2.4. “Company” means Plantvoice SRL SB, owner and operator of www.plantvoice.farm and the Plantvoice software, in any form offered (web app, mobile app or any other form).

2.5. “Hardware” means the patented sensors and other electronic devices aimed at collecting data on the composition and flow of sap in fruit trees and transmitting them to the User and the Company solely to provide targeted services.

2.6. “Service” or “Services” means the remote access and use by the User of programs and tools provided and managed by the Company, including information services, alerts, recommendations, reporting, communication and similar, offered using data collected through the software, hardware and channels created with the Company’s partners.

2.7. “Software” means a set of tools developed by the Company to enable or facilitate monitoring, activity logging, digital tracking, and farm management.

2.8. “User” means the person who will use the Service offered by the Company.

2.9. “Site” means the website accessible at https://plantvoice.farm/.

3. Description of the Service

3.1. The Company produces and offers to the market, on its own and through its group companies and/or connected entities, via a cloud-based IT platform (“Platform”), solutions for the digitalization of agricultural businesses and services for agriculture, in addition to innovative devices and tools. The predominant service delivery methods are Software as a Service (SaaS) for data analysis and decision support functions, and IoT precision agriculture hardware sensors.

3.2. The Company may charge the User a subscription fee for access and/or use of the Service, for activation of additional software solutions and modules (“Modules”), and for hardware devices and IoT sensors (“Devices”) whose generated data can be integrated into the Modules.

3.3. The Service processes information provided by the User and collected by sensors to improve the management of their agricultural business. All collected information will be used in the User’s interest to provide useful management tools.

3.4. The Company does not guarantee the resolution of any problem or the provision of solutions to the User, providing only information useful for understanding crop health status, without any guarantee, leaving all interpretation and decisions to the User.

4. Registration Process and Account

4.1. Registration for the Service is done via the Site or the App and requires acceptance of these Terms of Use.

4.2. To use the Services, the User must activate an account on Plantvoice (the “Account”). The User must verify technical requirements for the Platform and App on their devices, follow instructions, and complete all fields in the registration form, including email, phone number, and company information, and choose a password.

4.3. To use the Company’s Software, Hardware and Service, the User must provide data and information to make the resources offered usable. The User agrees not to impersonate another person or entity, not to use fictitious names, or provide incorrect information about their affiliation with persons or entities.

4.4. At registration, the User provides Data via forms on the Site or App, such as:

  • Identifying and personal data (e.g. name, surname, tax code)
  • Contact information (e.g. email address and phone number)

4.5. When purchasing individual Services or Modules, the Company will ask the User for valid payment method data. By proceeding with the purchase, the User authorizes the Company to charge the purchase price (“Purchase Price”) using the chosen payment method and confirms that the payment data provided are valid and correct. Credit card data are processed directly by a third-party payment service provider under applicable law.

4.6. When downloading the App, some additional information may be recorded (such as the User’s unique device identifier or IP address).

4.7. To use the Service, the User undertakes to:

  • Provide the information requested during registration, ensuring it is up-to-date, complete, and truthful (“Registration Data”);
  • Promptly and continuously update Registration Data so they remain current, complete, and truthful.

4.8. If the User provides false, inaccurate, outdated, or incomplete information, or if the Company, at its sole discretion, believes such information is false, inaccurate, outdated, or incomplete, the Company may deactivate the User’s Account temporarily or permanently and prevent any further use of the Service.

4.9. The User must keep any created password or secure access method secret and prevent others from accessing their Account, email, or mobile phone. The User acknowledges that Platform credentials are personal and confidential and must be kept secret, not shared, and not allow third parties to access the Platform and Service with those credentials.

4.10. In this regard, the User acknowledges and accepts that:

  • Knowledge of login credentials by third parties (or access via external authentication systems) may allow unauthorized use of the Platform and/or Services;
  • The Company is not liable for damages caused to the User or third parties by unauthorized knowledge or use of credentials, including due to failure to comply with the above;
  • Any activity performed using the User’s credentials (or external authentication) will be considered carried out by the User to whom the credentials are assigned, and the User will be responsible for such use.

4.11. The User agrees to hold the Company harmless from any claims arising from breaches of these provisions.

4.12. The User is solely responsible for updating their Data and information and acknowledges that the Company cannot be held liable for consequences of failure to update.

4.13. The User acknowledges that sharing credentials constitutes a breach of the Terms of Use.

4.14. The User acknowledges that all costs from using the Service, IoT Devices and connection to the Platform are their sole responsibility.

4.15. The User may close an Account at any time by requesting it in the account section of the Platform or by emailing plantvoice@legalmail.it. The Company reserves the right to suspend or permanently close an Account if it deems it used by someone other than the Account holder or used inconsistently with these Terms of Use.

5. Service Limits

5.1. The Company has final discretion on granting access to Services.

5.2. The Company may refuse service requests without explanation.

5.3. The Company may limit or revoke access if it detects misuse by the User.

5.4. Access to the Platform, App and Services is temporary; the Company may exclude or modify access without notice. The Company is not liable for any unavailability of the Platform, App or Services at any time. Occasionally the Company may limit, wholly or partly, access even for registered Users.

5.5. While the Company commits to providing the Service with reasonable care and diligence, its activities are governed as follows:

  • No guarantee that the Service will not suffer interruptions or changes due to routine maintenance or sudden failures;
  • Commitment to employ known best technologies for User data security.

5.6. Both parties acknowledge that suspensions or disconnections are necessary by nature of the Services and the Company cannot be held liable for temporary disabling.

5.7. The Company is not liable for Service inaccessibility or malfunction due to internet network failures.

5.8. The User accepts all risk from using the Service and any connected services, as permitted by law. The Company strives to keep all Internet-dependent Service elements available, but these may be unavailable during scheduled or emergency maintenance.

6. User Obligations and Permitted Use of the Platform and App

6.1. The User must use the Service, IoT Devices and Platform in compliance with these Terms of Use.

6.2. The User may use the Platform, App and Services exclusively for professional purposes related to their agricultural business, in the ways expressly indicated and in compliance with laws. The User must respect any technical limitations and intended usage modes.

6.3. The User is liable for any damage resulting from their use of the Service, IoT Devices or Platform and must indemnify the Company for any such damage.

6.4. The User guarantees that use of the Service and any material submitted does not violate Italian or EU laws, in particular that it does not infringe any third-party copyright, trademark, patent, or other legal or customary rights.

6.5. For example, but not limited to, the User may not:

  • Bypass technical limitations in the Platform or App;
  • Sell, rent, transfer, license, distribute, modify, decompile or reverse engineer the Platform, App or Services, nor attempt to derive source code or create derivative works;
  • Publish the Platform or App to enable duplication;
  • Publish false, inaccurate, misleading, defamatory or libelous data or information;
  • Undermine Service accuracy or efficacy;
  • Create fictitious or multiple profiles;
  • Use the Platform, App or Services contrary to these Terms or laws;
  • Tamper with, resell, alter or interfere with sensors or hardware;
  • Disable or interfere with Service security features;
  • Hack or intercept the Service;
  • Introduce viruses, trojans, worms, logic bombs or harmful materials;
  • Use the Service to contravene Italian or EU laws or support such violations.

6.6. In case of violations, the Company may suspend the Service without refund and pursue other remedies.

6.7. The User is solely responsible for adequate technical and operational preparation for using the Service, Devices and Platform, and knowledge of procedures required by the programs.

6.8. The User is also responsible for choosing and using any other programs, machines or services used to access the Service and Platform, and for keeping operating systems updated.

6.9. The Service is for the User’s exclusive use and not transferable to third parties.

6.10. The User may not sell or make available the Service or its contents to others without written consent from the Company, which may transfer its rights and duties at its sole discretion.

6.11. The User cannot provide services to third parties using Plantvoice without written consent.

6.12. Breach of this paragraph 6 is a material breach and may result in:

  • Immediate or temporary revocation of Service rights;
  • Removal of User content;
  • Warning to the User;
  • Legal action including recovery of costs;
  • Disclosure to law enforcement as necessary.

6.13. The measures in 6.12 are not exhaustive and the Company may take any other appropriate action.

7. Hardware and Sensors

7.1. The Company provides patented sensors and hardware devices for collecting sap composition and flow data in fruit trees. These remain the Company’s property and are loaned to the User for the contract duration.

7.2. The User must:

  • Use sensors and hardware only as intended, with diligence;
  • Install and maintain sensors per Company instructions;
  • Not modify, tamper with or attempt repairs without written authorization;
  • Not sell or transfer sensors to third parties;
  • Report malfunctions or damage promptly;
  • Allow access to sensors for maintenance, updates or replacement;
  • Return sensors promptly upon contract termination, unless otherwise agreed;
  • Compensate the Company for damage due to improper use, negligence or failure to follow instructions.

7.3. The Company guarantees sensor functionality and will replace or repair those with manufacturing defects not caused by the User.

7.4. The Company disclaims liability for damage from non-compliant installation or improper use of sensors.

8. Limits of Liability of the Company

8.1. The Service consists of an advanced monitoring service for precision agriculture via patented sensors analyzing sap in real time. Information entered and processed is not verified by the Company, which assumes no responsibility for it. The Company has no control functions and disclaims all liability to Users and third parties for any data or information published by Users.

8.2. The User acknowledges that no liability can be attributed to the Company for:

  • Suitability or adequacy of the Service, Devices or Platform for achieving specific objectives;
  • Economic, commercial or direct or indirect damages to the User or third parties related to use of the Service;
  • Any direct or indirect damages from this agreement, including those from use or non-use of procedures;
  • Failure to use the Service, Devices or Platform;
  • Loss of business reputation, profit or data, direct or consequential;
  • Loss or damage from reliance on User-published content, data deletion or corruption, or failure to transmit data;
  • Damage to crops, lack of yield increase, crop losses or similar during Service and sensor use, which are decision-support tools only and carry no guarantees.

8.3. Except for mandatory legal limits, the Company’s maximum liability for proven damages is the amount paid by the User equal to one quarter of the annual subscription fee, excluding any right to further damages.

8.4. The User accepts that the Company makes no express or implied warranties that the Platform, App or Services meet the User’s needs or are error-free. All risk from use or performance remains with the User.

8.5. The Company may provide third parties with aggregated and anonymized information that does not identify the User. For details on personal data processing, see the Privacy Policy on the Site and App.

8.6. The Company is not responsible for damage caused by third parties using the Service, including intellectual property infringements or defamation against the User.

8.7. The Company disclaims liability for delays, malfunctions, suspension or interruption of Services caused by:

  • Force majeure (e.g. strikes, transport failures, war, pandemics, natural disasters, power outages, telecom failures, supplier delays);
  • Malfunction of hardware, software or connections used by the User;
  • Non-compliant use of the Platform, App or Services;
  • Extreme environmental conditions affecting sensor functionality.

8.8. The Company is not liable for delay or failure to execute the Service due to factors beyond its control, including force majeure.

8.9. The User waives any claim for refund or damages if Service issues are due to the above causes.

8.10. The Company and Users are independent; Service use does not create employment, agency, partnership or mediation relationships.

9. License Use and Intellectual Property Rights

9.1. The Company grants the User a limited, non-exclusive license to use the Plantvoice software, excluding any ownership rights.

9.2. Download and installation of any Plantvoice App (web or mobile) are under the same non-exclusive license.

9.3. The User acknowledges that all trademarks, names, distinctive signs, images, photographs, written or graphic text used on the Platform, App or related to Services, including patented sensors and analytic algorithms, remain the exclusive property of the Company and/or its assigns, and no rights arise for the User from access or use.

9.4. Platform and App content may not be reproduced, in whole or in part, transferred by electronic or conventional means, modified or used for any purpose without prior written consent.

9.5. Data collected by sensors in the User’s crops remain the User’s property, but the User grants the Company a free, exclusive, worldwide and perpetual license to use them in anonymized, aggregated form for research, development and Service improvement.

9.6. The User guarantees they are not a direct competitor and will not access the Platform or App to monitor or compete against it.

9.7. The User is not authorized to sell or offer any part of the Service without written consent.

9.8. Attempts to copy or reverse engineer any software, hardware or Service of the Company are strictly prohibited without written consent.

9.9. Use of the Software, Hardware or Service implies full responsibility not to infringe Company intellectual property.

9.10. Access to Plantvoice via VPN or proxy is forbidden without explicit authorization.

9.11. The Service may offer channels connecting Users with agricultural sector operators. The Company is not responsible for information circulated through those channels, which are managed by third parties. Users must inform themselves about third-party terms and privacy policies.

9.12. The Company is not liable for damage or losses from content, products or Services available on or through third-party portals.

9.13. The User may not undertake activities to use the Plantvoice trademark, weaken Company trademark rights or claim trademark rights.

9.14. Failure to comply results in contract termination and access suspension.

10. Content

10.1. When the User submits content via the Platform, they grant the Company and its partners and representatives the right, until revoked in writing, to use it for analysis, storage and content creation related to Service delivery.

10.2. The Company may add, modify or delete any content from its products and services.

10.3. The Company does not control third-party sites or their content. Access to such sites is at the User’s risk; they should always read third-party terms and privacy policies.

10.4. Links to third-party sites or resources are provided for information only. The Company has no control and assumes no liability for them or any losses from their use.

10.5. The User is solely responsible for the truthfulness, accuracy and updating of content they publish and any consequences thereof. The Company disclaims all liability for such content, its confidentiality, use, publication or dissemination.

10.6. For publishing User content, the User declares and guarantees they:

  • Have necessary permissions, licenses or authorizations to upload content;
  • Will not upload third-party proprietary material without license or authorization;
  • Will not upload content harmful to third-party image, child pornography, violent, obscene, racist, defamatory, immoral or public order violating content;
  • Will not upload content violating these Terms;
  • Will not post links to unrelated third-party sites.

10.7. The Company neither endorses nor adopts any User opinions, judgments or recommendations and disclaims liability, reserving all rights to protect its interests.

10.8. The Company will not review User content in advance but may remove non-compliant content at any time without notice.

10.9. The User waives any claims against the Company for content-related inaccuracies, incompleteness, falsity or rights violations.

11. Data Collected via the Platform and App and Privacy Protection

11.1. To use the Platform and App, Users must provide personal data. The User acknowledges that personal data will be recorded and used by the Company in compliance with Italian Legislative Decree no. 196/2003 and EU Regulation 679/2016, to execute requested Services and, with consent, for additional activities as indicated in the privacy notices provided at account creation or during use.

11.2. The User guarantees that data provided during registration are correct and may update or modify personal data at any time through the Platform or App.

11.3. The Company acts as data controller for User personal data for registration and use purposes. More details are in the privacy information at https://plantvoice.farm/privacy.

12. Subscription and Payments

12.1. To access Services, the User must subscribe to one of the Company’s plans, according to the price list in force at subscription. Subscription costs vary based on cultivated area, sensor number and additional services.

12.2. The Company offers free and paid subscriptions. Paid services can be purchased in advance by credit card or bank transfer. For annual subscriptions, the credit card will be charged automatically each year in advance without further notice.

12.3. Subscription payment can be by credit card, bank transfer or other methods indicated. By paying with credit card, the User authorizes automatic charging per the subscription frequency.

12.4. The Company may change subscription prices with at least 30 days’ notice. In case of price increases, the User may withdraw within 14 days of notification.

12.5. In case of non-payment, the Company may suspend Services until regularization. Persistent default over 60 days permits contract termination, without prejudice to recovery of due amounts up to termination.

12.6. The Company will issue an invoice for payments received, sent electronically to the User’s registered email.

12.7. Payment terms are as agreed in the Contract offer.

12.8. Deleting the App without canceling the subscription does not terminate the User’s subscription or obligations.

13. Updates and Unilateral Changes

13.1. The Company continuously updates and improves the Service to provide new and innovative features, reflecting technology changes and user behavior.

13.2. It may be necessary to update, reset, discontinue or withdraw parts of the Service or functions (“Service Changes”), which may affect past user activities and Service elements.

13.3. The User accepts that Service modification over time is fundamental and by continuing to use the Service they automatically accept changes. Users remain free to stop using the Service.

13.4. The Company reserves the right to update, integrate or modify these Terms of Use and referenced documents at any time. Users are invited to review them periodically; the Company will notify changes by suitable means.

13.5. Changes to these Terms or Services take effect upon publication on the Platform and App and are deemed known and accepted by Users who access after publication.

13.6. If a User disagrees with modifications, they should stop using the Platform and App and, if registered, delete their Account.

14. Security

14.1. Although the Company adopts measures to protect personal data against loss, falsification, manipulation and misuse, it cannot guarantee that information displayed on the Platform or App will not be accessible by unauthorized third parties, due to technical limitations of electronic communications.

15. Duration, Withdrawal, Cancellation, Suspension, Termination

15.1. These Terms of Use remain in force for the duration of Service, Platform and Device use. Service duration for purchased Modules is one year, automatically renewed for another year unless canceled by emailing plantvoice@legalmail.it. Before expiry, the Company will notify the User of renewal. To avoid renewal, the User must notify at least 24 hours before expiry.

15.2. The User authorizes automatic charging of their credit card for renewal.

15.3. The User may withdraw at any time by emailing plantvoice@legalmail.it. Upon withdrawal, the User must return sensors and hardware within 14 days. Return methods will be provided by the Company.

15.4. The User may cancel the subscription within 14 days of purchase (“Cancellation Period”). If canceled within this period, the Company will refund the Purchase Price within 14 days of notification.

15.5. Outside the Cancellation Period, no refund is due for amounts already paid; the User may access Services until the end of the paid subscription period.

15.6. The Company may terminate the Contract with 30 days’ notice by email. In that case, the User is entitled to a pro-rata refund for the unused portion.

15.7. The Company may suspend or terminate Service without refund if it learns or determines at its sole discretion that the User has violated these Terms, notifying by email.

15.8. The Company may immediately and without notice terminate the Contract for:

  • Violation of any Term;
  • Fraudulent or illegal use of the Platform, App or Services;
  • Intentional or negligent damage to sensors or hardware;
  • Non-payment over 60 days.

15.9. Upon termination for User default, the User must return sensors and hardware immediately and pay any amounts due.

15.10. The Company reserves the right to seek damages or other legal remedies for violations, including termination.

15.11. No refund is due upon termination, without prejudice to the Company’s right to damages.

15.12. Termination does not relieve the User from paying any owed amounts.

16. Governing Law – Jurisdiction

16.1. All claims and disputes relating to these Terms of Use are governed by Italian law.

16.2. The Court of Parma has exclusive jurisdiction over disputes regarding interpretation, execution and termination of this Contract.

17. Final Provisions and Update Date

17.1. This Contract supersedes all prior agreements between the Company and the User concerning the Service and constitutes the complete agreement.

17.2. The Company may unilaterally amend this Contract with 30 days’ notice via publication on www.plantvoice.farm. Amendments are deemed approved if the User does not withdraw within 30 days.

17.3. Invalidity or ineffectiveness of any clause does not affect the validity of the remainder.

17.4. Pursuant to Articles 1341 and 1342 of the Civil Code, the User declares to have read, understood and specifically approved clauses: 5. Service Limits; 6. User Obligations; 8. Company Liability Limits; 9. License Use and IP Rights; 10. Content; 12. Subscription and Payments; 13. Updates and Changes; 15. Duration, Withdrawal, Cancellation, Suspension, Termination; 16. Governing Law and Jurisdiction.

17.5. This document was updated on June 10, 2025.