Wholesale Apple Price Updated

Have you ever calculated the difference between selling Golden Delicious at €1.70/kg or €1.80/kg? For 50 tons, that’s €5,000 . For 100 tons, it’s €10,000 . Multiply that by the weeks the market is moving and you’ll understand why monitoring apple prices today isn’t just an operational detail: it’s an economic choice.

On this page you will find the wholesale price of apples today , the quotations by variety with the sources, the comparison between the price at origin and the wholesale price and the market signals to keep under control.

UPDATED WHOLESALE APPLE PRICE is Mele all’ingrosso: 2.43 €/kg range 2.00–2.65 €/kg, media da 3 rilevazioni, aggiornato: 2026-05-14

Updated average wholesale apple prices

• Golden Delicious: Mele all’ingrosso: 2.43 €/kg range 2.00–2.65 €/kg, media da 3 rilevazioni, aggiornato: 2026-05-14
• Fuji: Mele all’ingrosso: 2.43 €/kg range 2.00–2.65 €/kg, media da 3 rilevazioni, aggiornato: 2026-05-14
• Granny Smith: Mele all’ingrosso: 2.43 €/kg range 2.00–2.65 €/kg, media da 3 rilevazioni, aggiornato: 2026-05-14
• Renetta: Mele all’ingrosso: 2.65 €/kg range 2.65–2.65 €/kg, media da 2 rilevazioni, aggiornato: 2026-05-14
• Announces: Mele all’ingrosso: 2.65 €/kg range 2.65–2.65 €/kg, media da 2 rilevazioni, aggiornato: 2026-05-14
• Stark Delicious: Prezzo mele non disponibile al momento.
• Gala / Royal Gala: Prezzo mele non disponibile al momento.
• Cripps Pink / Pink Lady: Mele all’ingrosso: 2.43 €/kg range 2.00–2.65 €/kg, media da 3 rilevazioni, aggiornato: 2026-05-14
• All varieties: Mele all’ingrosso: 2.23 €/kg range 1.60–2.65 €/kg, media da 4 rilevazioni, aggiornato: 2026-05-15

The prices indicated are average wholesale prices in €/kg, calculated using market sources and updated fruit and vegetable market price lists.

Real-time apple prices: producer and wholesale prices by variety

When you hear that a variety has a certain price, and then the wholesaler offers a completely different one, there’s no contradiction. They’re two real numbers, but they measure different things at different points in the supply chain. Confusing them costs money.

There are two price levels that are often confused and which should instead be read separately:

• Origin price : the value the producer receives upon shipment from the warehouse, collected weekly by ISMEA. It is the starting point.
• Wholesale price : the value in the Italmercati network’s agri-food markets, as measured by BMTI. It includes logistics, packaging, and the trade margin. This is the figure wholesalers rely on.

Data refer to the 2024-2025 campaign. Source: ISMEA/FreshPlaza.

How much is it worth choosing the right time to confer?

The wholesale price window for the main varieties this season fluctuates between 6% and 10% between the low and high points of the range. In actual volumes, that percentage translates into concrete figures. The table translates that percentage into euros, taking 50 tons per variety as a reference: the volume of a small to medium-sized fruit growing company for a single batch.

The numbers speak for themselves: for 50 tons, the difference between selling at the low end or the high end of the range is worth between 5,000 and 10,000 euros, given the same product and company structure.

Waiting has costs : storage, insurance, and the risk of quality loss. The calculation must be made on a case-by-case basis. But the point is this: those who don’t monitor prices in real time can’t even make this calculation .

Italian apple production: the latest campaign’s numbers

Understanding prices means knowing the numbers from the harvest that produced them. For reference, in the latest harvest available, Italian production reached 2,317,715 tons , among the highest in recent years. ISMEA defined the quality as the best in the last five years in terms of color and size.

The most significant data for those who want to understand the market’s direction: club varieties exceeded 319,000 tons (+17% over the previous campaign), setting a new record . This signals that the supply chain is moving toward products with greater differentiation and added value , a trend to consider in future varietal choices.

Regarding exports: the last season ended as a record year for Italian apples on non-European markets . This is one of the factors that helped sustain wholesale prices despite high volumes.

The Four Factors That Determine Apple Prices: What to Watch for

1. Exports and European competition

Italy is one of Europe’s leading apple exporters . When non-European markets absorb significant volumes, domestic prices stabilize or rise. In recent seasons, Spain has recorded lower volumes than previous records. Poland faces reduced availability. Less European competition means better margins for Italian produce . When we read about production shortages in major competitor countries, it’s an indicator that the coming weeks could put upward pressure on the Italian market.

2. Variety and commercial positioning

The price differential between the Golden Delicious apples of the plains (€1.00–€1.10/kg) and Scilate apples (€2.10/kg) is over 90%. This gap is no coincidence : club varieties are produced in controlled quantities , have defined organoleptic characteristics , and are covered by supply chain agreements that stabilize prices. Those who grow them are less exposed to market pressure.

3. Fruit quality

For the same variety, the quality of the individual lot affects the price . A fruit with optimal size, uniform color, and firm flesh achieves the top of the range. A fruit that has undergone stress during swelling drops in quality and, with it, in price. The difference between the maximum and minimum range can be worth, as seen above, hundreds or thousands of euros per lot . The choice between natural and chemical fertilizers in the orchard also directly influences these parameters: unbalanced nutrition results in fruit that is undersized or lacks color.

4. Domestic consumption

According to the latest CSO Italy report, domestic apple consumption in Italy grew by 2% in volume and 7% in value , supported by rising prices. Apples remain the most purchased fruit by Italians, accounting for 16% of fresh fruit sales . Organic products have reached 9% of sales . Growing domestic demand is a positive sign even for those who operate exclusively in the domestic market and lack export channels.

Why mountain apples are worth 70% more: what the market says

The most striking finding when looking at wholesale prices is the gap between Golden Delicious from the plains (€1.00–€1.10/kg) and mountain areas (€1.70–€1.90/kg) . This difference is 70–80% for the same variety. This differential has a specific agronomic explanation.

Temperature fluctuations at high altitude accelerate the accumulation of sugars in the pulp, intensify the color, and improve the fruit’s firmness. All three are parameters that large-scale retail trade and exports measure and pay for. The result is an apple that not only tastes better, but is also more valuable on every price list.

What’s often overlooked is that these parameters develop during the weeks of fruit growth. Water stress during that phase is irreversible : it permanently compromises size, color, and firmness, lowering the lot’s marketability and, with it, its price. The same is true for the main apple diseases that affect fruit quality: delaying treatment can lead to a downgraded product once harvested. Fire blight is one of the most serious threats to apple orchards, with economic consequences that can last well beyond a single season.

FAQ: Apple prices today

1. Where can I find the updated weekly price of apples?

Producer prices are collected weekly by ISMEA, and wholesale prices by BMTI through the Italmercati network. The Chambers of Commerce of Bologna, Milan, Turin, and Cuneo publish regional price lists. On this page, prices are updated regularly with data from the main institutional sources.

2. How do you read the price of Golden Delicious on the market?

There are two distinct values : the source price , which measures how much the producer receives upon shipment from the warehouse, and the wholesale price , which incorporates logistics, packaging, and the trade margin. Comparing them directly without taking this difference into account leads to incorrect market readings. The table at the top of this page shows both values ​​side by side.

3. Is it worth waiting for a better price before bidding?

It depends on the cost of storage and the expected fluctuation. For 100 tons of Golden Delicious, a week of waiting that brings the price from €1.70 to €1.80/kg is worth €10,000 gross. After deducting storage costs and weight losses, the net profit must be calculated on a case-by-case basis. Those who don’t monitor prices in real time don’t have the data to make this calculation.

Also follow the updated wheat price quotes today and the updated milk price : same logic, different markets.